E-business marketing strategies-Marketing- led business.

          

The term "Marketing is derived from the word market" which refers to a group of sellers and buyers that cooperate to exchange goods and services. According to the American Association, marketing is "The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organization objectives. e-business is the marketing led business refers to 4 "P's" -product, pricing, place, and promotion.

       Marketing wouldn't be complete without mentioning the emerging field of internet marketing. The internet has brought many unique benefits to marketing one of which being lower costs for the distribution of information and media to a global audience also fastest way to spread information to a vast number of people simultaneously. The market space model is a useful generic model that identifies these key features of e-business specially customer relationships. 

Because of the on-line nature of the internet, relationship between organization  and customers are becoming more interactive.   Successful e-marketing strategic fit the business style and characteristics. If strategy are made effective, It helps in guarantying long term success for the Organization.The main purpose of an e-marketing strategy is to generate a long term competitive advantage. It also plays major role in focusing on enhancing the performance by capitalizing on resources of enterprise and technology.Various actions may contribute to a successful  e-marketing campaign: from manual submission to search engines and directories, to building relationship with specialized portals or creating events.

Thus, In conclusion e-business marketing plays a vital role in building their sales by getting an access over the people across the world. Therefore proper attention must be given to the needs of end user. And to make e-business successful, proper e-marketing strategy should be formulated and implemented and according to the target market  and the proper marketing tools should be used.

References:

e-business marketing - Marketing-led business. 2012. e-business marketing - Marketing-led business. [ONLINE] Available at:http://tutor2u.net/ebusiness/ebusiness-marketing-marketing-led-business.html . [Accessed 28 May 2012]

e-business marketing - Marketing-led business. 2012. e-business marketing - Marketing-led business. [ONLINE] Available at:http://tutor2u.net/ebusiness/ebusiness-marketing-marketing-led-business.html. [Accessed 28 May 2012].