VALUE OF GRAPHIC DESIGNING IN BUSINESS SUCCESS

                                                                                                                                                                                                       

                                                                                                   

Graphic design is one of the creative process that combines art and technology to communicate ideas. We live in a world of technology and with the technology has come a lifestyle that has been surrounded by graphic designs.The designer works with different communication tool in order to convey a message.For example: as a poster,a magazine,an album cover and many others.

It is not just about colour and pretty picture,its about  useful communication. Many business owners and graphic designers dont think about how important graphic design is for promoting a business. They forget that the job of design is to make the process easier and focus on looks to the exclusion of utility. Design adds credibility and builds the image that will determine how company is received. The work of graphic designers is used everywhere. It plays a fundamental role to give different meaning to all the elements and images. With the help of proper graphic designing designer can create the desired effect on website. Today's world is very fast paced and over communicated.                                                

                                                                                                                               

We are bombared by advertising messages (graphic designing) every minutes of the day. When we watch tv we will see advertise, when we are out we will see postures and graphics on hundred of vechicles. When we open our email and facebook we will find offer from various companies and glanced advertised respectively such logo designing represent the identity  of the company. Sometimes very nicely designed logos can attract many client to the product or company. That is the nature of human that we can get attracted towards the things which pleases our senses. There is true power in graphic design,power to move people in a way that makes them somehow feel connected to a product just based on the way it looks.

The same principle useful for graphic designing. In that way it can even increased the profit of the company. Even scientific survey proven that people buy products only because of attractive packing. It influence their buying decision even in those few seconds.

                                                                                                                                                                                                                                                                                                                                                                                                           

 References:

Sharon Helmer Poggenpohl. 1993. What is graphic design?. [ONLINE] Available at: http://www.aiga.org/guide-whatisgraphicdesign/. [Accessed 24 May 12]. Peter Saunders. 2012. Graphic design the true value. [ONLINE] Available at: http://www.afterhourscreative.co.uk/blog-design-for-success-graphic-design-the-true-value.asp. [Accessed 24 May 12].